英国paper代写营销学案例-公司营销策略|Company Marketing strategy

【导读】:英国paper代写案例营销学-公司营销策略(Company Marketing strategy):在新新市场部是由美国,欧洲,亚洲和中国超过300的销售。通过区分营销策略,可以保护集团不受不同市场的影响。

The Marketing strategy(营销策略)

The marketing department in Neo-Neo is made up of America, Europe, Asia and China with more than 300 sales. The department can protect the group from the differences from different markets though differentiating marketing strategy.

在新新市场部是由美国,欧洲,亚洲和中国超过300的销售。通过区分营销策略,可以保护集团不受不同市场的影响。

The main promotion channels are exhibition and magazines, sales in Neo-Neo always build up business relationship with the potential customers, but this promotion channels seem to outdate with the development of E-business.

主要推广渠道是展会和杂志,在宋明理学销售总是建立与潜在客户的业务关系,但这种推广渠道似乎与电子商务的发展落后。

The salary of sales is comprised by basic salary plus commission and other welfare, this system greatly motivates the sales and ensures the development of marketing department. But the marketing department has a large mobility population, even in the lower mobility area, more than 10 sales and 2 managers leave their position only half a year.

销售收入由底薪加提成等福利构成,极大地激励了销售,保证了营销部门的发展。但营销部门的流动人口很大,即使在较低的流动性地区,10以上的销售人员和2名经理只离开他们的岗位半年。

This results from the unclear division of each department (Shilata, 2010).

这个结果从各部门分工不明确(shilata,2010)。

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英国paper代写案例营销学

英国paper代写案例营销学

The Ability of Production and Accounting(生产核算能力)

Neo-Neo group owns plants with total 60000 Square meters which provides the enough rooms to make mass production. The advanced machines can manufacture thousands of different products at the same time.

新集团拥有总面积60000平方米的厂房,提供足够的空间进行大规模生产。先进的机器可以同时生产成千上万种不同的产品。

Those facilities also satisfy the demands from adjusting the product mix or new creations to the changed external environment. On the respective of purchasing system, the main suppliers are from Chinese mainland and Taiwan, to control the cost, Neo-Neo makes less purchasing orders to its suppliers.

这些设施也满足了调整产品结构或创造新产品以适应外部环境变化的要求。在采购制度上,主要供应商来自中国大陆和台湾,为了控制成本,新供应商对供应商的采购订单较少。

But for the key material, take LED chip,Neo-Neo makes larger order than its actual demands in case of shortage. This purchasing method takes up large capital in the key material. On the respective of quality control, Neo-Neo was awarded IS09001 certification by the Det Norske Veritas in 1997.

但对于关键材料,采用LED芯片,在短缺的情况下,新秩序比实际需求更大。这种采购方法占用了关键材料的大量资金。在质量控制各自的,Neo Neo获得了IS09001认证由挪威船级社1997。

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According to its regulations, the team should assure all the products can meet the standards and requirements of IS09001. The controlling contents include material purchasing, production process and R&D process. On the respective of inventory management, the stocks in Neo-Neo are made up by raw materials, semi-manufactured goods and finished products.

根据规定,球队应该保证所有产品符合ISO9001的标准和要求。控制内容包括物料采购、生产过程和研发过程。在库存管理方面,新材料库存主要由原材料、半成品和成品组成。

To improve production, the group always produces the parts in the slack time to prepare for the next busy time, but these methods always increase the level of inventory.

为了提高产量,集团总是在空闲时间生产零部件以备下一个繁忙时间,但这些方法总是提高库存水平。

Comprehensive Analysis by SWOT(SWOT综合分析)

According to Ambler (2000), SWOT analysis is a useful tool to evaluate the whole environment and help the strategy-maker to identify the opportunity, threat in the external environment and strengthens weakness in the internal environment.

根据漫步者(2000)、SWOT分析是评估整个环境的一个非常有用的工具,帮助决策者识别机会、威胁的外部环境和加强在内部环境的劣势。

There are four strategies in the SWOT matrix: SO strategy; WO strategy; ST strategy and WT strategy.

SWOT矩阵有四种策略:战略、WO战略、ST战略和WT战略。

SO strategy emphasizes on developing the internal advantages and taking advantages of external opportunity; WO strategy refers to taking advantages of external opportunity to avoid internal weakness; ST strategy focuses on developing the internal strengthens to avoid the external risk; ST strategy refers to decreasing the external risk at the same time of inducting the internal weakness.

SO战略强调发展内部优势,利用外部机遇;WO战略是指以外部机会的优势,避免内部的弱点;ST战略重点发展内部加强对规避外部风险;ST战略是指在减少内部弱点的同时引入外部风险。

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